Who is Philipp?
Philipp is Chief Marketing Officer at SeaTable. Previously, he was responsible for marketing at Euromaster, Europe’s largest tyre and service provider and was in charge of the countries Germany and Austria. He is a proud husband and father of a daughter and loves to recharge his batteries every day with fitness sports and mountain biking. What many people don’t know: Before studying business administration, he also completed an apprenticeship as a farmer.
Tell us more about your role in SeaTable.
As Chief Marketing Officer at SeaTable, I am responsible for the global marketing strategy of our low-code solution. The aim is to find new ways and possibilities to make our spreadsheet and database hybrid more and more popular every day. This also includes spotting new trends and interacting quickly and flexibly with the fast pace of the digital age. The ambition: SeaTable should soon be as well known as Excel.
What is the most difficult part of your job? But the most rewarding one?
I think that the most difficult thing is to predict an exact outcome in marketing of the respective actions. It is not always the case that a specific action or campaign that has been carried out brings the desired added value. Nor is it always possible to generate a huge visible effect from one day to the next. Marketing is a lot about trial and error and then implementing actions or processes that work and building on them every day. Marketing is shifting more and more to the digital level. And that doesn’t mean anything bad. It lets you act much more flexibly and quickly.
Is there anything that you would change about your professional path?
Honestly, I’m glad that everything on my path went exactly the way it did. I have met many great people and companies on my journey so far, all of them have left a positive impact on me. That’s the only way I’ve been able to keep developing. Of course, one can always say that one or two things could have been done differently. However, I am grateful for my professional path so far.
What’s your key strategy for the development of your company?
The most important thing is to be able to deeply understand the customer. We have to understand what problems the customer has, how we can support as much as possible and how I can reach him or her at exactly the right time and in the right place. Only those who can put themselves in the customer’s shoes will be successful.
What do you think about the next period of time, keeping in mind the pandemic and the new business climate? How will your industry be affected?
I have to say that during Corona we have always grown. Corona has shown companies again and again how quickly and flexibly they have to react to new situations. They are looking for solutions that they can use immediately for processes in the company and thus keep the day-to-day business running. And that’s where SeaTable comes in. I always like to refer to SeaTable as Lego’s software construction kit, which I can use to instantly develop my own individual processes. And this without having to write a single line of code. Low-code solutions like ours are always in demand. According to a study by Gartner, low-code solutions will be responsible for more than 65% of application development in companies by 2024.
Please name a few technologies which have the greatest impact on your business.
We pay very close attention to the tools we use to ensure that they also comply with European data protection regulations. For example, we use SendinBlue for newsletters and email automation, Stripe as a payment service provider, and Zammad as a ticket system for our support. For everything else, we use our own software, SeaTable.
What books do you have on your nightstand?
I read rather few books that deal with marketing. The reason: in marketing in particular, it can be said exaggeratedly that many books written today are already outdated tomorrow. Marketing is simply very fast-moving. That’s why I prefer to read current blogs, news or go into direct exchange.